Positive customer experience is pivotal not just to a bank’s ability to grow business and increase revenue but also to maintaining its reputation and standing out in an increasingly competitive financial landscape. Customer demands are changing and keeping up with new consumer expectations requires banks to embrace digital transformation and deliver an online customer experience that consistently puts the client first.

Problem that Banks face is to turn the massive quantities of data they create or consume into valuable, actionable insights. Data analytics in banking is a powerful tool for improving performance, optimizing the customer experience, and growing revenue.